Educational and Benchmarking Seminars
Thursday May 5, 2011
Susquehanna Room, Myer Hall
7:30-11:15am (includes breakfast)
7 Elizabethtown College
“High Center Brand Summit!”
The S. Dale High Center’s Brand Summit offers insights from one of the most successful brand management experts in the region, Kae Groshong Wagner, President of North Star Marketing, and key personnel from Stauffers of Kissel Hill, one of the top retailers in Central Pennsylvania by the Central Penn Business Journal, with sales topping $100 million.
Kae Groshong Wagner will detail why brand matters and the value of family businesses knowing and capitalizing on your brand. She’ll be detailing the importance of “branding inside,” or making brand champions of your employees and shareholders. She will share expertise and insights on how to use web marketing to build your brand as well as signs that it might be time to re-brand.
Garden Center COO Jere Stauffer and Director of Marketing and Branding Debi Drescher will walk you through the re-branding Stauffers of Kissel, a nine-year saga which began with a Garden Center Peer Group visit in 2002, implemented in 2006, evident throughout their eight locations in Central Pennsylvania, and which continues in roll out today.
This case study includes invaluable observations about what Stauffers of Kissel Hill did right in their re-branding process and some plain talk about what they would do differently and why.